> For the complete documentation index, see [llms.txt](https://learn.goodhearttech.org/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.goodhearttech.org/tech-recommendations/software/customer-relationship-management-crm-and-marketing.md).

# Customer Relationship Management (CRM) & Marketing

These applications empower organizations to manage donor relationships, track interactions, and streamline communication. By utilizing CRM and Email Marketing Tools, nonprofits can enhance engagement, personalize contact with supporters, and strategically cultivate lasting relationships, thereby optimizing their outreach efforts and maximizing impact.

### **Givebutter** <a href="#zeffy0" id="zeffy0"></a>

<div align="left"><figure><img src="/files/jQqExAp3ST8Y080ezCLE" alt=""><figcaption></figcaption></figure></div>

[Givebutter](https://givebutter.com/), while primarily known as a fundraising tool, also offers a powerful and free email marketing solution for nonprofits.  One of its standout features is the ability to send newsletters to **unlimited** contacts for free, making it ideal for regular communication with supporters. With easy-to-use email templates and a streamlined newsletter experience, it’s designed for simplicity. You can send emails directly from your own domain. [Sign up here.](https://givebutter.com/signup)

### **Zeffy** <a href="#zeffy0" id="zeffy0"></a>

<div align="left"><figure><img src="/files/KUdbEz3jgaOZ1Tbvfkho" alt="" width="188"><figcaption></figcaption></figure></div>

[Zeffy](https://www.zeffy.com/en-US/referral?referredByOrganizationId=a90a19bd-a857-4291-92e3-ca7cca14e2b4) offers a powerful donor management CRM and an easy-to-use newsletter tool that lets nonprofits send mass emails from their own domain. Its templates are simple to customize, making it quick to create professional, branded communications. Combined with donor tracking and engagement features, Zeffy helps nonprofits manage supporters and stay connected effortlessly.

### MailChimp <a href="#mailchimp2" id="mailchimp2"></a>

<div align="left"><figure><img src="/files/EXrCNddMPit0MNzxNH5I" alt="" width="188"><figcaption></figcaption></figure></div>

[MailChimp](https://mailchimp.com/) allows you to manage newsletter subscribers and send email blasts to specific audiences. They offer a free tier that supports up to 500 contacts.   Mailchimp integrates seamlessly with many website platforms and allows for a simple and automated collection of contacts.

### Brevo (formerly SendInBlue) <a href="#brevo-formerly-sendinblue-3" id="brevo-formerly-sendinblue-3"></a>

<div align="left" data-full-width="false"><img src="https://docs.goodhearttech.org/public_photo/55" alt="" height="22" width="101"></div>

[Brevo (formerly Sendinblue) ](https://www.brevo.com/pricing/)allows you to send out emails easily and is an excellent solution for sending emails from WordPress. Using the Fluent SMTP WordPress plugin, you can use Brevo (previously SendinBlue) to send emails from your websites for things like invoices, receipts, and contact forms. The free tier is available for up to 300 emails per day and unlimited contacts.

### Salesforce

<div align="left"><figure><img src="/files/rn1MzztLEvpOwbj5X66n" alt="" width="150"><figcaption></figcaption></figure></div>

[Salesforce ](https://www.salesforce.org/products/nonprofit-pricing/#power-of-us)offers a [free plan for nonprofits accommodating up to 10 users](https://www.salesforce.org/products/nonprofit-pricing/#power-of-us). It can empower nonprofits with robust customer relationship management (CRM) capabilities, enabling efficient donor and volunteer management, fundraising, and program tracking. This solution can be difficult to configure if you don't have a lot of experience with the platform.&#x20;

### Microsoft Cloud for Nonprofit (Microsoft 365 Dynamics)

[Microsoft Cloud for Nonprofit](https://learn.microsoft.com/en-us/industry/nonprofit/overview) is a powerful suite of tools designed to help nonprofits manage their operations, engage with donors and volunteers, and deliver programs effectively. All these tools are free for nonprofits, but unlocking their full potential requires careful configuration. While nonprofits can benefit significantly from this platform, setting it up without dedicated IT support can be challenging due to its complexity and the need for technical expertise.


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